June 15, 2017 by aliya
Indian Ads Inspired Street Style: Nirma
Street Style Fashion India: Delhi Blog
Nothing smells more Indian like the advertisements of the 90s and early 2000s. It was the time when ad jingles would be sung like songs. Come to think of it, how many jingles do we have now? Probably because the whole idea of advertisement has become something more story like in its narrative – the advertorial.
One of the most Iconic Ads and hence, products of that time was Nirma. The founder, Karsanbhai Patel, was one of the first entrepreneurs to realize the potential of advertising in India (as early as the 80s!). He started a massive advertising campaign with the Nirma girl which was inspired by his daughter Nima Patel and the jingle Sabki Pasand Nirma. He went on to even pew-pew the MNCs all due to the campaign.
As people who find inspiration for fashion and style everywhere, Iconic Indian Advertisements served as the right place. It was so surprising yet quite understandable at the same time that colors, mood and the whole vibe of the advertisements was perfect and well-thought of. We set to recreate just that for a series inspired by some of the most iconic Indian advertisements. Our idea is to do an outfit and shoot it in a setting which is reminiscent of the advertisement.
The opening chapter of the series is a Nirma inspired Street Style look, first shot in the same blue color palette of the brand and second in a more realistic, ala our setting – the street. For Nirma, we wanted blues and a street cool enough to contain the idea of the advertisement. Luckily, we found a blue wall with varying shades of blue- in windows and shutters, and a street which has probably existed ever since the brand Nirma did.
For the next chapter of the series, we are on the lookout for a Tea Stall, care to help?